Al Rabie Saudi Foods Co. recently re-launched its line of full-fat and fruit-flavoured milk under a new identity and personality called Zein. The new pack designs in 200 ml size are designed to attract youngsters in line with their ambitions and talents, hence the use of special characters representing their future dream careers such as becoming medical doctors, football players...etc. Zein line includes Banana, Strawberry, Vanilla, and Chocolate flavoured milk in addition to the plain milk, packed without preservatives and enriched with Calcium and vitamins A & D, essential for the growth of children’s' bones & muscles.